Which of the next is the right format for a custom movement parameter added to a URL?
(select all that apply)
www.googlemerchandisestore.com/?utm campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fallsale
www.googlemerchandisestore.com/?utm_campaign=fall_sale
www.googlemerchandisestore.com/?utm_campaign = autumn sale
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